SATURDAYS is a lifestyle brand that offers high-quality and affordable eyewear. Our seamless omnichannel experience allows customers to browse through our app, web, Home Try-On service and lifestyle stores. Shop when you want, how you want.


SATURDAYS is deeply committed to providing vision for you to shape the world. Our mission has remained the same since day one; to inspire confidence in every person by creating authentic, lifestyle eyewear that's affordable and convenient See the world with SATURDAYS and make every day fun like the weekend!


We launched our staple pieces online. We broke the Internet, but never your wallet!


With the constant growth of our collection and brand, we opened two lifestyle stores in Jakarta.


SATURDAYS pioneered the Home Try-On service in Indonesia.


We started our B2B service, partnered with insurance companies, and opened a total of 7 stores in Jakarta and Tangerang.


We evolved into one of the leading eyewear brands in Indonesia and opened 38 stores in 11 cities across Indonesia with approximately 250 employees.

SATURDAYS is on a mission of solving vision impairment problems in Indonesia through tech-enabled omnichannel shopping experience. #LFGsaturdays

Our first exhibition


Our first lifestyle store

lotte shopping avenue, 2020

We opened a total of 7 stores in 2021

pondok indah mall, 2021

We pioneered the HTO service

home try-on

We opened 38 stores across Indonesia in 2022

ashta district 8, 2022


omnichanel shopping experience


Pick your favorite pair and wait for your glasses to be ready with a selection of tea, coffee, and fresh-baked cookies. So good you can almost taste them!


Can't go to the store? Let us bring the store to your home, free of charge! Try our entire collection, get an eye exam, and make a purchase without leaving your couch!

web & app

Browse through our collection, try them on virtually, and make a purchase, all through your phone. Eyewear shopping is now easy peasy lemon squeezy.

Corporate try on

With our CTO service, you can shop for eyewear with your colleagues during lunch break at the office. Stress-free, convenient and fun, you can have it all!


We are partnering with several third-party administrators and insurance providers to give you maximum comfort and benefits.

Ask our experts 🥸